Zalando - E-Commerce Fashion Platform
UX Design   /   UI Design   /  Conception  /  User Research  /  A/B Testing  /  Project Management   /  Team Lead

Main focus of my work was to improve usability, optimisation and increase conversion.​​​​​​​
Here are some of the features we worked on:
* Create emotional experiences for different browsing behaviours
* Increase user engagement through inspiration
* Elevate the search experience to reach valid output
* Expand filter possibilities and filter options
* Scale design and photo language to match the target audience
* Dynamic vs static personalization
* Improve Checkout 
* Pushing the CI guidelines to explore and test user interaction
* ​​​​​​​Dealing with the different markets and requirements of 13 countries

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