1Tracht is a building project from McMakler Development Services, a german real estate company.
The street name “Eintrachtstrasse” and the aim of the planning to fill an urban “gap” was the inspiration for the logo concept.
The brochure went through several iterations, initially thought to be a small flyer we decided for a multiple page brochure to elevate the content and create a high-end feeling. The fonts represent the buildings modern and contemporary architecture. Due to a tied timeline of only 1 month, print options were limited, and we decided for the foil embossed logo on the cover. Planned was a nice thread sewn binding to really have this elevated look of the brochure.
Logo, Concept, Visualization, Illustrations, Layout, Floor Plans, Print Management, Web Assets