Hi, I’m Alex — a Principal Product & Brand Designer with 15+ years of experience shaping meaningful brands and digital products. I’m a storyteller at heart, with roots in graphic design and craft, blending strategy, strong visual thinking, and usability to create clear, human-centered experiences.
I led end-to-end product, brand, and experience design — from discovery and concept to system design and launch. Acted as a strategic design partner to founders and leadership, combining product thinking, brand systems, and hands-on execution across digital and physical touchpoints.
I've been working with startups and established companies across various industries: automotive, fashion, finance, e-commerce, real estate, agriculture, business, vet medical. These companies include Mercedes-Benz, McMakler, Compado, Yara and Zalando.
I've been working with startups and established companies across various industries: automotive, fashion, finance, e-commerce, real estate, agriculture, business, vet medical. These companies include Mercedes-Benz, McMakler, Compado, Yara and Zalando.
I’m curious by nature and enjoy stepping into new industries — learning a new space is part of what drives me. I’m especially drawn to brand-focused work, where strong UX can live alongside thoughtful, well-crafted visuals.